Transforming Industries
Through Digital
Platforms & Innovation
We partner with leading organizations to design, build, and scale digital platforms across payments, financial services, and next-generation ecosystems.
A Digital Platform — Strategic Advisory & Platform Enablement
Combining deep industry expertise with execution capability, ADP delivers measurable business impact through strategy, technology, and partnerships.
What We Do
Architects of
Digital Ecosystems
Developing business-driven digital platforms that are scalable, secure, and enterprise-ready
Smart Platform Development
We operate at the intersection of strategy, technology, and execution — helping enterprises navigate complexity and build durable digital advantage.
Digital Integration Consulting
Analyzing and designing system architectures tailored for enterprises, linking legacy systems with new technology
01
Enterprise-wide transformation aligned with long-term business objectives and measurable outcomes.
Digital Strategy
Digital Integration Consulting
Analyzing and designing system architectures tailored for enterprises, linking legacy systems with new technology
02
Payment & FinTech
End-to-end payment ecosystems, regulatory advisory, and cross-border financial solutions.
Digital Integration Consulting
Analyzing and designing system architectures tailored for enterprises, linking legacy systems with new technology
03
Scalable, modular platforms engineered for strong integration across systems and partners.
Platform Design & Build
Digital Integration Consulting
Analyzing and designing system architectures tailored for enterprises, linking legacy systems with new technology
04
Revenue strategy through product development, monetization models, and lifecycle optimization.
Growth & Commercial
Digital Integration Consulting
Analyzing and designing system architectures tailored for enterprises, linking legacy systems with new technology
Digital Strategy
Enterprise-wide transformation aligned with long-term business objectives and measurable outcomes.
Payment & FinTech
End-to-end payment ecosystems, regulatory advisory, and cross-border financial solutions.
Platform Design & Build
Growth & Commercial
05
Ecosystem & Partnerships
Orchestrating alliances across financial institutions, telcos, and digital platform providers.
About ADP
Who We Are
A Digital Platform (ADP) is a strategic advisory and execution partner founded by senior industry leaders with decades of experience across digital transformation, financial services, and platform-based business models.
We work at the intersection of strategy, technology, and execution — helping organizations navigate complexity, unlock new growth opportunities, and build scalable digital ecosystems.
Our leadership team has played a pivotal role in shaping Thailand's digital landscape, including national payment infrastructure, OTT platforms, and large-scale financial and technology initiatives. At ADP, we do not only advise — we co-create and deliver.
- Operator-led Experience
Former executives who have built and scaled real businesses — not just advisors.
- End-to-End Capability
From strategy to execution to commercialization, under one roof.
- Regulatory & Ecosystem Expertise
- Platform Thinking
Deep engagement with regulators, central banks, and the fintech ecosystem.
We design business models and digital architectures — not just systems.
"We do not only advise — we co-create and deliver."
ADP — A Digital Platform
Capabilities
Five Strategic Pillars
01
Digital Strategy & Transformation
Define enterprise-wide digital transformation strategies aligned with long-term business objectives. We translate ambiguity into actionable roadmaps with measurable business outcomes.
Enterprise Roadmapping
Digital Operating Models
Change Management
02
Payment & Financial Technology
Design and implement next-generation payment ecosystems, from e-Payment and e-Wallet platforms to cross-border solutions, licensing, and regulatory advisory.
e-Payment & e-Wallet
Cross-border Solutions
Regulatory Advisory
Licensing
03
Platform Design & Build
Architect and develop scalable, modular platforms with strong integration capability across systems, partners, and third-party services.
Modular Architecture
API Design
Systems Integration
04
Growth & Commercial Strategy
Drive revenue growth through product strategy, monetization model design, and customer lifecycle optimization across digital channels.
Product Strategy
Monetization Models
Lifecycle Optimization
05
Ecosystem & Partnership Enablement
Build and orchestrate partnerships across financial institutions, telcos, technology providers, and digital platforms to create durable competitive advantage.
Ecosystem Design
Partnership Strategy
Alliance Management
Leadership
Operator-led Expertise
Co-Founder / Partner
Apicha (Boy) Honghirunruang
Former President, BEC Studio
Co-Founder / Partner
Somwang (Wang) Luangphaiboonsri
Ex-Head of Product, Visa Thailand · Country Head, PayPal Thailand
Strategic Advisor
Srihanath Lamsam
Founder of mPay · Founder of Robinhood Super App · Architect of PromptPay
Co-Founder / Partner
Ex-Head of Product, Visa Thailand · Country Head, PayPal Thailand
Somwang (Wang) Luangphaiboonsri
Founder of mPay · Founder of Robinhood Super App · Architect of PromptPay
Srihanath Lamsam
Strategic Advisor
Partners
Partnership
ADP works closely with leading institutions, regulators, and technology partners to co-create sustainable digital futures and drive systemic innovation across the ecosystem.